We're building the infrastructure for African wholesale.

SUQ is a B2B commerce platform that modernises how wholesale trade works across Africa. Sellers list products, buyers discover and order — with built-in RFQ, volume pricing, and storefront tools built into the platform. No spreadsheets, no WhatsApp threads.

The problem

B2B wholesale in Africa still runs on informal channels. Orders land in WhatsApp group chats. Inventory is tracked in Excel files that live on one person's laptop. Payment is cash on delivery, reconciled by hand at the end of the month. It's fragmented, untrackable, and slow — and it's the default operating model for tens of thousands of distributors and traders across the continent.

What we're building

Storefronts — custom-branded seller pages with a published/unpublished toggle

Catalog management — products, variants, images, and stock all in one place

Volume pricing & tiers — break prices per variant so bulk buyers always see the right price

RFQ / Quotes — buyers request quotes, sellers respond — fully tracked on both sides

Buyer access control — decide who can view your private catalog and place orders

Order management — view, confirm, and update order status from the seller dashboard

Net terms — support for net-30 and net-60 payment terms at checkout

Values

Speed over process

We ship working software. Decisions are made fast, in the open, by the people closest to the problem.

Sellers first

The platform lives or dies by how well it serves the people selling on it. Every feature starts there.

Built for Africa

Not adapted from a Western template. Designed for the real constraints, currencies, and trade patterns of African markets.

Want to know more? Contact us →