Guides, strategy, and product updates for African wholesale.
Why B2B Wholesale in Africa Is Still Running on WhatsApp
Most African wholesale trade happens through informal channels — phone calls, WhatsApp threads, and Excel files emailed back and forth. We built SUQ to fix that.
How to Use Volume Pricing Tiers to Win Bulk Orders
B2B buyers move in bulk. Setting smart price breaks at the right quantities turns browsers into buyers — here's how to configure tiered pricing on SUQ.
RFQ vs Buy Now: When to Use Each for B2B Sales
Not every B2B sale should go straight to checkout. Understanding when to invite a quote request versus letting buyers buy directly can double your close rate.